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Demystifying Search Engine Optimization (SEO)

Search engine optimization is complicated – not rocket science – but not easy either. You should also be realistic about the ranking your site can achieve. That said, there's a lot that can be done to improve your site’s ranking, and, if you prefer, there’s a lot you can learn to do yourself. There are three key elements to promoting your site:

• The use of keywords (within text and in meta tags)
• Useful content
• The role of links pointing to your site

Search engines use complex algorithms to index web pages, with the aim of ranking web pages according to how useful they are. Simply put, if your site is useful, people and search engines alike will find you. You can, however, make it a little easier for them. This is arguably the best way to think about search engine optimization.

The following modules are designed to introduce the newcomer to the ins-and-outs of competing in the search engines:

• Be Known to the Search Engines
• Use the Right Keywords Effectively
• List Your Site With Trusted and Niche Directories
• Generate Content

Search Engine Optimization For Dummies is a useful guide for beginners. We also mention it because it's free to download at www.searchenginebulletin.com.

Alternatively contact eduVoyage to enquire about our services.